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Client Success Stories

Selling Paran Pl

The sale of 4390 Paran Place, Atlanta's largest modern home ever built, was not just a landmark deal but also a game-changer... check out how we did it below!

The Background

The Background

Developer found us through @AtlantaModernHomes and had never developed a home over $1M+ before.

Developer lacked name recognition and was boldly building the largest modern spec home ever to be built in Atlanta.

The $7M+ price threshold had very rarely been surpassed to that point in Atlanta.

The Plan

The Plan

Worked hand-in-hand w| development team to add design elements to overcome objections and to value-engineer others.

Developed both developer + luxury property branding and launched a highly targeted international multi-media campaign through WealthX + Compass Sports & Entertainment Division. 

Featured in numerous national media outlets & publications including Robb ReportModern Luxury MagazinesHaven Magazine + on Urbanize Atlanta.

Hosted a series of curated Broker + Prospect Events including Modern Luxury Magazine’s Anniversary Party w|massive local media coverage.

Launched Property Website targeting out-of-state and international buyers with 3D Tour + luxury property video.

The Results

The Results

Received multiple offers the first week and sold at a record breaking price (one of highest ever sales in city in a softening market).

Developer far exceeded his monetary goals on the project and is already developing his next project with us).

In The Press

Browse through some of the press and media coverage that spotlighted the sale of 4390 Paran Place—Atlanta’s largest modern home ever built.

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Whether you’re looking to buy or sell, our expertise and insight ensure you get the best experience possible. Let us know how we can assist!

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